Welcome to SOOH.
Every great story begins with a little spark — and SOOH’s story is no different.
Born from a simple love for design and the joy of making life a little brighter, SOOH started as a small creative dream and grew into a lifestyle brand that celebrates the beauty of everyday moments.
From the very beginning, our mission was clear: create pieces that not only look beautiful, but also carry meaning. We believe that what you wear, use, or surround yourself with should reflect who you are — your quirks, your passions, your memories. That’s why our collections are a mix of timeless elegance, playful charm, and thoughtful craftsmanship.
Objects for moments that linger.
” Your Story, Our Craft “
Whether it’s a delicate pearl bracelet that reminds you of the sea, a beaded accessory that lifts your mood, or a lifestyle piece that adds a touch of joy to your space, every SOOH creation is designed to spark happiness. We embrace individuality and celebrate imperfections, because we believe it’s the little details — the uneven pearl, the unexpected colour pop — that make something truly special.
SOOH isn’t just a brand; it’s a feeling. A reminder to slow down, to find joy in small things, and to wear your happiness proudly. From our hands to yours, we thank you for being part of this journey. Your support allows us to keep creating, dreaming, and sharing our love for all things beautifully made.
So here’s to you — the dreamers, the creators, the everyday magic-makers. Together, we make life more beautiful.
Welcome to the SOOH family.